Optimizing Customer 360 in the Banking Industry with Cloudera
- Marketing SWG
- Sep 26
- 2 min read
In the midst of increasingly fierce competition, banks are not only required to provide fast services but also to understand customer needs on a more personal level. The challenge is that customer data is usually scattered across many different systems, ranging from CRM and digital applications to loan product records. As a result, banks often miss opportunities because they lack a comprehensive view of who their customers really are.
This is what underlies the need for Customer 360, an approach to unify all customer data into one integrated system.
Challenges
Banks face difficulties in integrating customer data scattered across various systems. This condition makes risk analysis slow, marketing strategies inaccurate, and cross-sell as well as up-sell opportunities often missed.
Cloudera's Solution
Cloudera delivers a Customer 360 architecture with four main layers supported by a suite of open-source technologies:
Ingestion Layer – Apache NiFi
Apache NiFi is used because it can ingest data from various sources such as CRM and banking products in real-time and in an integrated manner.
→ As a result, banks can collect customer data quickly and efficiently.
Processing Layer – Apache Spark
Spark supports data normalization, master key mapping, and transformation into graph format to map relationships between entities.
→ This enables more accurate analysis of relationships between customers and products.
Storage Layer – HDFS & Apache Atlas
HDFS stores the master dataset as the main source of customer data. Apache Atlas is used for metadata tagging and PII tagging to ensure data security and governance.
→ With this combination, customer data is secured, well-documented, and easily traceable to its origin.
Serving Layer – Apache Druid & Apache Hive
Druid provides fast query capabilities. Hive supports large-scale query execution for in-depth analysis.
→ These two tools allow banks to deliver customer information quickly for both analytics and operational needs.
In the end, banks can improve the effectiveness of cross-sell & up-sell, strengthen risk management, and at the same time provide a more personal and valuable customer experience.
To explore further how Cloudera can help transform your business, PT Sinergi Wahana Gemilang, as the official Cloudera distributor in Indonesia, is ready to be your source of information and discussion partner.
With experience supporting various organizations in big data adoption, PT Sinergi Wahana Gemilang can help you understand the first steps, potential benefits, and best practices in implementing Cloudera.
Learn more with PT Sinergi Wahana Gemilang and discover how Customer 360 can bring real value to your banking business through:
